Creative Director · Media Buyer · Systems Architect · Los Angeles.

MAKE BRANDS HIT.

Direct response strategy, performance media, and automation systems — built by someone who's done it all from the director's chair to the data dashboard.

View My Work →
15+ Years in production
Emmy Award-winning work
100+ Automation systems built

01 — Services

WHAT I
DO BEST

01
Creative Direction
Performance-driven DTC campaigns that actually convert across television, CTV and digital.
TV · Branded Content · DTC
02
Direct Response
Performance creative engineered for scroll-stopping, click-driving results across the major social ad platforms.
Meta · TikTok · YouTube
03
Media Buying
Data-informed spend allocation that finds the lowest cost acquisition and scales what's working without blowing budget.
Paid Social · Performance
04
Brand Strategy
Category positioning, messaging architecture, and visual identity for DTC brands across health, lifestyle, and consumer verticals.
Health · Wellness · Supplements
05
Systems & Automation
Custom-built n8n and Claude Code workflows that eliminate repetitive work and give teams a structural competitive edge.
n8n · Claude Code · AI Agents
06
Team Leadership
Building and running creative teams — from in-house departments to full-service agency pods — that ship at scale without chaos.
Leadership · Agency · In-House

02 — Selected Work

CASE
STUDIES

View All Work →
Case Study Visual
Supplement Brand Launch
3.2x ROAS lift in 6 weeks
Performance Creative · Health DTC
↗
Case Study Visual
Primetime Series Production
Emmy Award-winning
Network Television
↗
Case Study Visual
DTC Creative System Build
28% CPA reduction
Full-Funnel Creative
↗
Case Study Visual
Ad Cloning Automation System
10x creative output velocity
Systems · n8n
↗

03 — Systems & Automation

I BUILD
THE MACHINES
BEHIND
THE WORK

Most Creative Directors brief engineers. I open the terminal. Using Claude Code and n8n, I design and ship automation systems that feed intelligence, eliminate repetitive production work, and scale creative output beyond what any manual process can match.

These aren't side projects. They're operational infrastructure that gives every team I lead a structural edge.

Claude Code n8n AI Agents Reddit Scraper YouTube Analysis Agent TikTok Research Agent CRM Automation
Intelligence
Reddit & TikTok Scrapers
Automated social listening pipelines that surface competitor angles, trending hooks, and audience language in real time.
Analysis
YouTube Analysis Automation
Bulk video analysis workflows that extract performance signals, hook patterns, and creative benchmarks at scale.
Operations
CRM AI Agent
Intelligent CRM workflows powered by AI agents that qualify, route, and follow up with leads without human intervention.
Content
AI Newsletter System
End-to-end newsletter production pipeline that researches, drafts, personalizes, and schedules content autonomously.
Performance
Ad Cloning Automation
System that ingests top-performing ads and generates variant briefs, scripts, and production assets at 10x manual velocity.
Custom
Bespoke Build
Got a problem that doesn't fit a category? I scope, design, and ship custom automation infrastructure from scratch.

04 — About

CRAFT
THAT
CONVERTS

I'm a Creative Director with roots in network television and a permanent home in the DTC performance world. I've led creative teams, directed on-camera talent, bought media, and built the automation systems that make it all run faster.

My primary focus is the health and wellness space — a vertical I've spent years learning at every level. I bring a director's eye, a strategist's instincts, and an engineer's toolkit to every brief.

Currently leading creative at Gr0 Agency, Los Angeles.

15+ Years in production
Emmy Award-winning work
100+ Systems built
Justin Ercole

05 — Contact

LET'S BUILD
SOMETHING
BOLD.

Based in
Los Angeles CA
Available for
Select Roles & Projects
Currently at
Gr0 Agency
✓ Message sent — I'll be in touch shortly.