AI Systems Engineer · Creative Director · Los Angeles.

I BUILD THE MACHINES BEHIND THE WORK.

Businesses don't need more AI tools. They need someone to identify the right problems and build tailored systems that actually solve them. That's what I do.

View My Work → Book a Discovery Call
15+ Years in production
Emmy Award-winning work
100+ Automation systems built

01 — Systems & Automation

MOST PEOPLE
BRIEF ENGINEERS.
I OPEN THE
TERMINAL.

Using Claude Code and n8n, I design and ship automation systems that eliminate repetitive work, accelerate decision-making, and scale output without scaling headcount.

Most people who build AI systems have never run a team, owned a budget, or been accountable for results. With 15+ years leading teams and owning P&Ls, I understand how work actually moves through a business: where it slows down, where it gets duplicated, and where the real ROI is hiding. I'm not just here to build. I'm here to diagnose what's actually worth building — and that's a different skill entirely.

Claude Code n8n Make GitHub MCP Servers Webhooks APIs OpenRouter Airtable Perplexity Apify Firecrawl Slack Adobe Creative Cloud Google Workspace

02 — Services

WHAT I
DO BEST

01
AI Implementation Strategy
Helping businesses identify where AI creates real leverage, prioritize what to build first, and avoid the expensive mistake of solving the wrong problem.
Strategy · ROI · Change Management
02
Systems & Automation
Custom-built AI workflows that eliminate repetitive work, surface better intelligence, and give any team a structural edge — regardless of industry.
n8n · Claude Code · AI Agents
03
Team Leadership
Building and scaling high-performance teams — from in-house departments to agency pods — with the processes and infrastructure to ship at scale without chaos.
Leadership · Operations · P&L
04
Performance Strategy
Data-informed creative strategy that identifies what's working, kills what isn't, and scales winners across channels — built around real business outcomes, not vanity metrics.
Creative Testing · Paid Social · CPA
05
Audience & Messaging Strategy
Persona-driven messaging frameworks that give teams a strategic foundation to brief from — turning customer insight into creative direction that actually converts.
Personas · Positioning · Creative Brief
06
Creative Direction
Concept-to-delivery creative leadership across video, digital, and branded content — built for brands that need ideas that perform, not just look good.
TV · Branded Content · DTC

03 — Selected Work

CASE
STUDIES

View All Work →
Live System
Intake Form → 8 Workflows ▾
WF5 — Talent Intake WF1 — AI Match & Show Fit WF6 — YouTube Enrichment WF7 — Show Research WF8 — Profile Enrichment WF2 — Outreach Draft Gen WF3 — Daily Follow-Up WF4 — Weekly Report
→ Airtable → Gmail → Slack
YouTube API → Perplexity AI → Claude API → InsightIQ
Fully Automated Talent Pipeline System
End-to-end talent operations and management automated across 8 workflows
n8n · Claude API · Airtable · YouTube API · Perplexity · InsightIQ
Request a Demo
Live System
Typeform → Slack → Airtable → Gmail
Brand Deal Pipeline
Inbound to proposal — automated end to end
Typeform · Slack · Airtable · Gmail
Request a Demo
Live System
Claude Code → 7 Agents ▾
Persona Angle Emotion Brand Conversion Format Grammar
→
Fal.ai or OpenRouter
→ Creative
Ad Cloning & Generation Pipeline
10x creative output velocity
Claude Code · Fal.ai · OpenRouter · GPT Image 2
Request a Demo
Live System
Google Drive → AssemblyAI ▾
Clip Title In/Out Time Hook Hypothesis Platform
→ Claude API → Airtable
Gmail → n8n → Airtable → Slack
Content Clipping Pipeline
Long-form to platform-ready clips — automated end to end
AssemblyAI · Claude API · Airtable · n8n
Request a Demo

04 — About

CRAFT
THAT
CONVERTS

I started in network television and spent the next 15 years moving deeper into performance, strategy, and the operational side of creative businesses. I've led teams, owned P&Ls, and directed productions. But a lot of that time was spent inside startups, building departments that didn't exist yet, with no processes, no precedent, and real pressure to perform.

That's where I learned how businesses actually work — and in recent years, AI is how I make them work better.

That experience is exactly why I build AI systems now. I know what broken processes look like from the inside, which means I know how to fix them and what it actually takes to make a new one stick.

Based in Los Angeles and currently available for consulting, fractional leadership, or custom AI system builds.

15+ Years in production
Emmy Award-winning work
100+ Systems built
Justin Ercole

05 — Contact

LET'S BUILD
SOMETHING
BOLD.

Based in
Los Angeles CA
Available for
Select Roles & Projects
Message received.
I'll be in touch soon.